Interactive Association Demonstration
Trade & Industry Associations
Your Industry.
More Connected.
Bring members, suppliers, sponsors, and industry opportunities together through one connected digital platform.
Explore Three Organization Types
Choose a Demonstration Scenario
Switch between three membership organization types to see how the directory, featured listings, and messaging adapt. The same underlying platform serves each scenario.
National Industry & Business Association
A trade and industry association where outside vendors and suppliers pay for visibility to an established membership audience through a B2B supplier directory.
Association Revenue Potential Calculator
Estimate What Your Community Could Generate
Adjust the inputs to explore hypothetical revenue scenarios. Figures are illustrative estimates, not guaranteed results, and depend on participation, pricing, demand, and promotion.
Revenue Inputs
Adjust the values to explore potential revenue scenarios for your organization.
Member Business Listings
External B2B Supplier Listings
Premium Listings
Annual Sponsorships
Potential Revenue
Monthly gross
$5,278
Revenue breakdown
Illustrative revenue scenarios only. Actual results depend on participation, pricing, market demand, and operating costs. Figures are not revenue forecasts or guarantees.
Connected Operations
One Connected Platform. Two Ways to Benefit.
The platform supports your organization's existing operations while creating opportunities to expand digital services and commercial offerings.
Connected Operations
Day-to-day tools that keep your organization running smoothly.
- Membership records & renewals
- Member communications
- CRM & relationship management
- Payments & invoices
- Member portal
- Event registrations
- Automated workflows
- Digital reporting
Revenue Opportunities
Ways to extend your platform and generate additional revenue.
- B2B supplier directories
- Member business directories
- Premium listings
- Sponsorships & advertising
- Job boards
- Classifieds
- Event registrations & ticketing
- Vendor & exhibitor opportunities
Not every capability is automatically included in every subscription. Scope and configuration depend on the selected solution.
Digital Events
Digital Event & Conference Experiences
Connect registrations, ticketing, communications, and sponsor visibility through a more coordinated digital experience. 12 Workspace can support event listings, online registration, ticket sales, digital attendee experiences, and sponsor and exhibitor visibility.
The underlying platform has recently introduced additional attendee and conference functionality. These are available areas for configuration and implementation. 12 Workspace does not provide physical event production, venue management, or on-site staffing.
Event listings & ticketing
Online registration
Event communications
Sponsor & exhibitor visibility
Platform & Managed Services
Two Ways to Work With 12 Workspace
Organizations can choose self-management or ongoing managed digital administration, and can discuss transitioning between arrangements as needs evolve.
Digital Workspace
Starting at $499/month
A connected digital platform for membership organizations, associations, and communities. Includes a professionally configured website and connected organizational tools, subject to the agreed implementation scope.
Managed Digital Administration
Starting at $2,499/month
Includes the Digital Workspace plus an agreed scope of ongoing digital administration: membership workflow management, renewal monitoring, automated communications, website content updates, digital event administration, CRM and member data workflows, and reporting and system monitoring.
Managed services are scoped according to organizational requirements. Larger associations, complex integrations, and major conference operations require custom proposals. $2,499/month is not an unlimited-service package.
Who Can Benefit?
Built for Organizations With an Existing Audience
Revenue opportunities depend on the strength, engagement, and interests of an existing audience. Organizations with members, customers, exhibitors, professional networks, or email audiences are well positioned to add connected revenue services.
Associations & membership groups
Established member communities and professional networks.
Trade associations & industry groups
Trade bodies with supplier and vendor relationships.
Cultural & international organizations
Communities connecting members and local partners.
Ranches & destinations
Destinations offering bookings, rentals, and experiences.
Marketplaces & sales networks
Networks connecting buyers, sellers, and professionals.
Education & professional networks
Schools, programs, and professional associations.
B2B professional associations
Industry groups with supplier and partner ecosystems.
Events & ticketing organizations
Organizations running programs and ticketed events.
Your Built-In Advantage
Your Organization Already Has a Community
Established organizations may already have the relationships that provide an initial audience for directories, marketplaces, and job boards. These services can be promoted through existing member communications, websites, events, and partnerships, without guaranteed revenue.
Listings and advertising revenue depend on participation, pricing, demand, promotion, and ongoing management. The opportunity is in connecting the audience you already have with the businesses and services they are looking for.
Members
Existing membership base
Sponsors
Supporting partners
Event participants
Annual attendees
Newsletter subscribers
Engaged readership
Industry relationships
Professional network
Community partnerships
Local connections
Optional Modules
Start With a Directory, Expand Over Time
Start with one revenue solution and expand into additional capabilities as your needs and opportunities grow. Available as configurable solutions and optional enhancements, with implementation and pricing based on your organization's requirements.
Next step
Explore What This Could Look Like for Your Organization
12 Workspace provides connected digital solutions for membership organizations, associations, and communities. Discuss how directories, marketplaces, and connected services could fit your operations and community.